Quill and Column PR

A launch the press will want to cover

Earned media for the spring skincare line, from first pitch to launch week.


Prepared for
Simone Laurent, Ardent Botanicals
Prepared by
Quill and Column PR

Where you are today

Ardent has a story most brands would envy: a founder who grows her own ingredients on a family farm. Right now almost nobody outside the region has heard it.

The plan

How we get there.

  1. The story

    We find the three angles editors care about and build the press kit.

  2. The list

    A hand built list of 60 beauty, wellness and business writers.

  3. The launch

    Embargoed previews, launch week outreach and interview prep.

Results for teams like yours

They treated our launch like it was the only one they had.

Founder, a past client in wellness

Every pitch was personal and the results showed. We landed two national features in the first month.

Marketing lead, natural home goods brand

Calm, organized and honest about what would and would not land.

Founder, specialty foods company

The press kit alone was worth the fee.

CEO, apparel startup

Timeline

  1. Weeks 1 to 3Story and kit
  2. Weeks 4 and 5Previews
  3. Week 6Launch week

Your options

Pick the option that fits. The total updates as you choose.

Choose an option
Feature
Press kit✓✓
Media list of 60✓✓
Launch week outreach✓✓
Three months of follow up·✓
Interview prep·✓
One time$14,500
Due at signing$14,500

Questions

What do you need from us to start?

A 30 minute kickoff call and access to the people and files listed in the plan.

Can we change options later?

Yes. Tell us before the next billing date and we adjust from then on.

Terms

Scope. The work is limited to what this proposal describes. Anything else is quoted before it starts.

Payment. Invoices are due within 15 days. One time fees are invoiced on signing.

Ending the agreement. Either party may end a recurring engagement with 30 days written notice.

Electronic signature. Both parties agree that signing electronically is as binding as signing on paper.

Sign

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