Fieldnote Growth Co.
Strategy and services proposal for Copperline
A six month plan to turn local fans into online subscribers.
Where you are today
Copperline sells out every Saturday at the market, but online subscriptions have been flat at 210 for a year. Search and social bring visitors who leave without signing up.
The plan
How we get there.
Month 1: fix the leaks
Rebuild the subscription page and checkout, set up tracking.
Months 2 and 3: grow
Search content and paid social aimed at people who already buy specialty coffee.
Months 4 to 6: compound
Email flows, referral offers and monthly testing.
Results for teams like yours
Online preorders went from 30 a week to 140 in four months.
Cut cost per subscriber 42% while doubling spend.
Timeline
- Week 1Kickoff call
- Week 3New checkout live
- Month 2Campaigns live
- Month 6Six month review
Your options
Pick the option that fits. The total updates as you choose.
Questions
What do you need from us to start?
A 30 minute kickoff call and access to the people and files listed in the plan.
Can we change options later?
Yes. Tell us before the next billing date and we adjust from then on.
Terms
Scope. The work is limited to what this proposal describes. Anything else is quoted before it starts.
Payment. Invoices are due within 15 days. One time fees are invoiced on signing.
Ending the agreement. Either party may end a recurring engagement with 30 days written notice.
Electronic signature. Both parties agree that signing electronically is as binding as signing on paper.
Sign
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