QuoteToYes brand guide

Everything you need to show the QuoteToYes name and logo correctly: files, colors, type, voice and the few rules that keep it looking like us. QuoteToYes is a product of Jenblat Inc.

Download the full logo kit (SVG and PNG)

The logo

The wordmark pairs a confident, bold "QuoteTo" with a hand-signed "Yes" and a pen swash. It says what the product does in one glance: you send the quote, they sign. The text in every file is converted to outlines, so it looks the same everywhere with no fonts installed.

Primary wordmarkUse this almost everywhere.SVG PNG PNG large

Reverse wordmarkOn Ink or other dark backgrounds.SVG PNG

One color, blackPrint, stamps, faxes, single color jobs.SVG PNG

One color, whiteOn Pen Blue or on photos.SVG PNG

Icon and wordmarkHeaders and partner pages where there is room.SVG PNG

The icon

A signed capital Y on Pen Blue with a Highlight swash. Use it wherever the full name will not fit: app icons, social avatars, browser tabs.

Rounded iconSVG PNG 512 PNG 1024

Square iconFor platforms that round or circle-crop it themselves.SVG PNG 1024

FaviconThe swash is dropped below 48 px because it disappears.SVG ICO

Clear space and minimum size

Keep empty space around the logo at least as tall as the "o" in "Quote". Nothing else, including text, edges and other logos, goes inside it.
Minimum wordmark width is 96 px on screen and 1 inch in print. Smaller than that, use the icon.
Minimum icon size is 16 px.

Color

Ink

#111827RGB 17, 24, 39The "QuoteTo" in the logo, headings, body text.

Pen Blue

#2F5BFFRGB 47, 91, 255The signed "Yes", buttons, links, the app icon.

Paper

#FAF8F3RGB 250, 248, 243Page backgrounds. Warmer than pure white, like a printed proposal.

Highlight

#FFD166RGB 255, 209, 102The icon swash, "Yes" on dark backgrounds, small celebratory accents.

Muted

#4B5263RGB 75, 82, 99Secondary text, captions, help text.

Line

#E4E0D8RGB 228, 224, 216Borders and dividers.

Contrast (WCAG 2.1)

Pairing	Ratio	Result
White on Pen Blue	5.2 to 1	Passes AA for all text
Ink on Paper	16.7 to 1	Passes AAA
Ink on Highlight	12.3 to 1	Passes AAA
Pen Blue on Paper	4.9 to 1	Passes AA for all text
Muted on Paper	7.4 to 1	Passes AAA
Pen Blue on Ink	3.4 to 1	Large text and graphics only, never body copy

Type

Role	Typeface	Where
Logo and headings	Inter Tight ExtraBold (800), tight letter spacing	"QuoteTo", page titles, big numbers
Signature	Dancing Script Bold (700)	The "Yes" in the logo only. Never set sentences in it.
Body and interface	The device's system font (San Francisco, Segoe UI, Roboto)	Everything else, for speed and readability

Inter Tight and Dancing Script are free under the SIL Open Font License and available from Google Fonts.

Voice

Name: always "QuoteToYes", one word, capital Q, T and Y. Never "Quote To Yes" or "quotetoyes" in a sentence. The domain is quotetoyes.com.
Promise: The free proposal and e-signature tool built by the people who use it. Built by closers. Free for everyone.
Why it is free: Free forever, because every proposal on here teaches all of us what closes.
Tone: plain, upbeat and specific. Talk like a closer who wants the other person to win. Short sentences, real numbers, no jargon.
Writing rules: American English, the % sign instead of the word, no long dashes.

The footer badge

Every free proposal carries one line at the bottom. It is how QuoteToYes spreads, so keep it exactly as written.

Any industry. Any proposal. Get to yes faster. Send yours free at quotetoyes.com

Do not

Recolor the logo outside the four versions above.
Stretch, squash, rotate or add shadows and outlines.
Retype the wordmark in another font or rearrange "QuoteTo" and "Yes".
Remove the swash from the main logo, or move it.
Place the primary wordmark on busy photos or dark colors. Use the reverse or white version.
Put Pen Blue body text on Ink.

Questions about using the brand: [email protected]